Audi is focusing on electric vehicles at the IAA Motor Show, which is being held for the first time this year in Munich. In the Audi pavilion, called the "House of Progress", visitors can see the all-new Audi grandsphere electric concept car, which reinterprets luxury and mobility. Audi's electric models, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron, can be tested in front of the pavilion. In the adjoining Charging Experience pavilion, the brand with the four rings in the logo will provide information on current and future charging options. Audi is also engaging IAA attendees in dialogue with an interactive game tour called "journey2progress" that introduces the brand's four core values: sustainability, digitalisation, efficiency and design.
Audi at IAA Mobility 2021
“At IAA Mobility 2021, we represent the direction of the Audi brand and focus on the transformation towards e-mobility. The Audi grandsphere concept shows how we envision the future of premium mobility: connectivity, sustainability, electricity and autonomous driving. It should be emphasized that the technical solutions borrowed from the concept car will be used in production models in the coming years,” explains Hildegard Wortmann, Board Member of AUDI AG Sales and Marketing.
"Let's Talk About Progress"
Audi at IAA 2021 showcases its expertise in the carbon-neutral House of Progress - House of Progress, the brand's corporate pavilion built on Munich's Wittelsbacherplatz. Here, by presenting recycled materials used in the production of the Audi Q4 e-tron or a large light installation demonstrating digital matrix lighting technology, as well as laser and digital OLED technology, Audi introduces visitors to the four values. brand: sustainability, digitalization, design and performance. The centerpiece of the display at the House of Progress is the Audi grandsphere concept, which shows what the future of the brand will be like with four rings in its logo.
This all-electric concept car features many technologies that Audi will be using in series production in just a few years. Level 4 autonomous driving opens up a whole new world for the driver and passengers, where the steering wheel, pedals and displays can be hidden on demand. This transforms the vehicle interior into a spacious interior with unobstructed visibility and access to all functions of the holistic digital ecosystem in which the Audi grandsphere is integrated.
The concept car will be accompanied by current Audi models. For example, visitors can see the Audi RS e-tron GT, the Audi Q4 Sportback e-tron and the Audi e-tron 55 quattro up close. In addition, the Audi RS 3 Sportback, which will debut at IAA Mobility 2021, will be on display there from 10 September.
All-electric Audi models available for test drive
Visitors to the Audi Pavilion will also have the opportunity to test the all-electric Audi RS e-tron GT, Audi Q4 e-tron and Audi Q4 Sportback e-tron. In addition, information on current and future charging methods will be provided in the adjacent "Charging Experience" section, covering 360 square meters. In Power Cube, for example, you can get acquainted with Premium Fast Charging. This charging station offers six sockets: two 150kW and four 75kW. To do this, he uses used batteries from the Audi e-tron. The Audi e-tron charging service provides access to 250,000 charging points in 26 countries. The brand with four rings on the logo also offers customized charging systems and so-called wall-mounted charging boxes at home.
The interactive 'journey2progress' introduces visitors to the values of Audi.
The House of Progress also launched Journey2Progress, an interactive journey game in which participants navigate through four themed stations representing the four core values of the Audi brand. At the Park Café, a group from Ingolstadt will discuss the topic of sustainability. Munich-based Audi Business Innovation GmbH will then present the digital services offered by the brand. At FC Bayern World, the third of four themed stations, the focus will be on the characteristics of the Audi brand, while at the Haus der Kunst art museum, its design. During the daily changing 'journey2progress', participants can not only learn all about the Audi brand, but also use QR codes to solve puzzles and win one of four exclusive grand prizes. These are: the chance to meet former alpine skier Felix Neureuther, accompany Bayern Munich and Robert Lewandowski on an away UEFA Champions League match, tour with influencers in the company of broadcaster Kai Pflaume, or look behind the scenes of design with Audi chief designer Mark Marek Lichte.
Audi Brand Talks with interesting topics and interesting guests
During the Audi Brand Talks, Hildegard Wortmann, Member of the Management Board of Sales and Marketing, and Henrik Wenders, Head of Audi Brand, will engage in dialogue with interesting guests such as Oliver Kahn, Member of the Management Board of FC Bayern Munich. and Nico Rosberg. During panel discussions, guests will learn more about the Audi brand strategy focused on people, their values and needs. Topics such as "interior of the future" and "autonomous driving" will explore how the key issues of sustainability, digitization, design and performance will shape the future of the automotive industry. The Audi grandsphere concept car will also be presented in detail.
Autonomous driving: test drives in the closed car park Messe West
Attendees at IAA Mobility 2021 will experience first hand the practical benefits of autonomous driving. In the closed car park of Messe West, the AVP parking system will be demonstrated several times a day by experts from CARIAD, the automotive software subsidiary of the Volkswagen Group. AVP (Automated Valet Parking) is the movement without a driver at low speed, maneuvering and parking in a specially equipped parking lot. If the vehicle is equipped with the technology necessary for autonomous driving, and if the appropriate infrastructure is installed in the parking lot, the vehicle can park itself without a driver.
The additional car show at Munich Airport will also feature the Audi RS e-tron GT, Audi e-tron S, Audi e-tron S Sportback, Audi Q4 e-tron and Audi Q4 Sportback e-tron. Here, the four rings also stand for electric vehicles and highlight their leadership in this field.