concept cars

A concept car is a vehicle designed to showcase a brand's new style, innovative concepts born in the minds of designers and their vision for the development of the automotive industry - it usually also carries the latest, innovative technologies that manufacturers plan to use. in future.

Such cars are presented at car shows, primarily in Geneva, Frankfurt, Paris, Tokyo or Detroit - mainly to highlight the potential and reputation of a particular brand and to assess the reaction of customers to new and radical projects before making important decisions. about their implementation. in mass production. It happened that show concepts, which were not originally planned at all as production cars, after enthusiastic acceptance by potential customers and the media, and then some (usually quite significant) modifications, ended up on conveyors. 

Read and watch concept cars on the website Escudo Technics