Lancia Pu+Ra HPE, the first Lancia car of a new era
Lancia has unveiled the first car of the brand's new era. 100 % electric, reflecting a vision of the future in terms of range, charge time and power consumption. Lancia Pu+Ra HPE is the first car inspired by the design of exclusive Italian furniture.
Lancia Pu+Ra HPE is the brand's vision for the next 10 years
“Today, Lancia introduces the Lancia Pu+Ra HPE, the brand's vision for the next 10 years, a model that brings the brand into the era of electric mobility and sums up how we understand the car and how it feels. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.
100% is an electric car that represents the brand's vision: a range of more than 700 km, a charging time of just over 10 minutes and an energy consumption of less than 10 kWh per 100 km. The Lancia Pu+Ra HPE is the first vehicle inspired by an interior design created in collaboration with Cassina, a leader in exclusive luxury furniture that recreates the quintessentially Italian “feeling at home”.
Lancia Pu+Ra HPE is also the first vehicle with SALA Virtual Interface to be available on the new Ypsilon model. And with SALA, Lancia will be the first brand in the Stellantis group to introduce Chameleon and TAPE (Tailored Predictive Experience) technologies that centralize audio, air conditioning and lighting control, allowing you to customize the interior atmosphere with the touch of a button or voice control.
New Lancia concept car
The Lancia Pu+Ra HPE is a natural evolution of the Lancia Pu+Ra Zero, the three-dimensional manifesto that underpins the design of the brand's future models, unveiled last November.
The new Lancia concept car fully embodies the principles of the brand's new design language, expressing radicalism and simplicity, in which new car bodies are built in successive layers, adding and crossing basic and characteristic shapes such as circle, rectangle and triangle, and combining them with eclectic details. Thus, the new Lancia concept car becomes an expression of timeless Italian design with a sustainable and innovative approach that goes beyond the design language typical of the automotive industry.
The constant dialogue between past and future is expressed in the side lines flowing smoothly towards the rear of the car, reminiscent of Aurelia and Flaminiaand in a streamlined form based on aerodynamics, sustainability and a body that delights with flowing lines.
The new Lancia logo is located on the side, reflecting the brand's new visual identity. The new logo takes all the iconic elements of the legendary brand, such as the helm, flag, shield, spear and lettering, reinterpreting them to express innovation, premium character, Italian style and eclecticism.
The dialogue between past and future is also in the back of the car. The rear end features the iconic round taillights, symbolizing the brand's most radical spirit. the legendary Lancia Stratos. The new iconic Lancia lettering is placed between the headlights.
The front end is a reimagining of the historic Lancia grille, reminiscent of an upwardly flared "bowl", now facing the future with three beams of light, emphasizing its iconic and unusual character, recognizable at first sight. Above the glass is the new Lancia lettering in an original font inspired by the world of fashion. The innovative circular roof that provides panoramic views is a clear nod to the elements of the new Lancia design.
rear window too this refers to Lancia from the 70s, Beta HPE, with horizontal slats that interpret the familiar structure of the sun visor with a modern twist. Large windows allow maximum use of natural sunlight, which is consistent with the concept of "feeling at home".
Interior like in an Italian house
The Lancia Pu+Ra HPE interior is fully in line with the brand's new, clean and radical design language, using iconic and simple shapes that elude the design language of the automotive industry. Inside the concept car, an eclectic space is created, inspired by the interior design and the atmosphere of Italian houses, with smooth lines, with great attention to detail in the overall composition, characterized by clean shapes.
The louver-inspired sunshade design nods to the iconic Lancia Beta HPE and the world of architecture, creating a play of light and shadow in the cabin, and in the center area becomes a luminous piece of technology interacting with SALA (Sound Air Light Augmentation) and its functions. SALA is a minimalistic and intelligent virtual interface that combines the functions of an audio system, air conditioning and lighting. Thus, the driver and passengers can customize the interior environment to their liking by simply pressing a button or using their voice.
Electrification strategy and Lancia Ypsilon launch in 2024
In line with Stellantis' electrification strategy, in 2024, Lancia will release the new Lancia Ypsilon., in both hybrid and electric versionsbut from 2026, only 100% electric vehicles will be on the market, and from 2028, with the introduction of the new Lancia Deltathe brand will only sell electric models.
A practical, agile model with a streamlined, efficient and aerodynamic body, the Lancia Pu+Ra HPE is the 100% electric manifesto that reflects the brand's vision for the next 10 years in terms of range, charging time and efficiency that the market delivers. leading speech.
Lancia has always produced models capable of rewriting the history of three main car classes: city cars, flagships and compact sedans. This will continue to be the case in the future, as the new Lancia vehicles offer the best in all three segments, leveraging the best of the Stellantis platforms. Compact, agile and a pleasure to drive, the new Lancia models will target European buyers, the so-called progressive classics, who are looking for timeless elegance, Italian character and innovation combined with a comfortable and enjoyable driving experience.
Consisting of technology modules (engine, battery, suspension, brakes, etc.) taken from the new Lancia Ypsilon, the Lancia Pu+Ra HPE concept is the brand's manifesto for the next 10 years and represents a vision of the cars of the future from the point of view of:
- range: more than 700 km
- charging time just over 10 minutes
- energy consumption below 10 kWh per 100 km
- aerodynamic elements such as a lowered roof, narrow digital side mirrors, aerodynamic wheels, three front aerodynamic plates.
The new Lancia Ypsilon will be the first Lancia model to feature the SALA interface. To create an even more complete and immersive experience, SALA will follow the evolution of Stellantis technology platforms step by step, allowing each brand to customize individual features available on different models.
Photos: Lancia/Stellantis
