Collaboration between Lamborghini and Japanese artist IKEUCHI.

Automobili Lamborghini is celebrating its 60th anniversary in 2023, and to mark this momentous year, Lamborghini and Japan's most innovative contemporary artist, IKEUCHI, have teamed up in an avant-garde artistic collaboration.

Huracan STO Time Chaser_111100

Inspired by the 60th anniversary motto "The Future Started in 1963", this collaborative project is titled "Chasing the Future" and features "Time Gazer" and "Huracan STO Time Chaser_111100".

Automobili Lamborghini, with its powerful network of 180 dealers in 53 different countries, has decided to organize cross-cutting projects in which various markets will collaborate with world-famous artists to celebrate its 60th anniversary. The company has created an artistic platform to explore in all their forms the core values ​​of Lamborghini that have always distinguished it in the past, present and as a benchmark for the future. This first Japanese collaboration will be presented in Tokyo with IKEUCHI.

Stefan Winkelmann, President and CEO of Automobili Lamborghini, said:

“We are very proud to present this piece of art with IKEUCHI on this memorable 60th anniversary.” The Lamborghini Huracán STO Time Chaser_111100 truly combines tradition and innovation, past and future, perfectly embodying the values of Lamborghini. At this milestone of our 60th anniversary, Lamborghini promises to continue to evolve as a bold and out of the box brand, never ceasing to challenge itself.”

Since entering the art scene in the early 2010s, IKEUCHI's unparalleled talent has quickly captured the attention of the world and led to collaborations with world-famous brands and influential artists.

Inspired by cyberpunk and anime robots, it combines plastic models with industrial product parts to create a look of the future, complete with traditional functionality.

IKEUCHI, who created the overall model, said:

“I am honored to work with a brand like Automobili Lamborghini, especially on the occasion of its 60th anniversary. This is a brand that is constantly trying to shape the future and challenge the status quo, just like I do with my art. The Time Gazer and Time Chaser have been created using original parts from previous anniversary models and are designed to celebrate Lamborghini's history from the very beginning to prolong its life into the future. I hope Lamborghini owners and many others appreciate this collaboration as a work of art dedicated to the next chapter of an ever-evolving brand."

These projects explore to the maximum extent the common themes of Lamborghini and IKEUCHI, namely the concepts of "time" and "timelessness": Time Gazer is created using original Lamborghini parts and is a large-scale work of art designed to embody the vision of IKEUCHI. past, present and future through the lens of Lamborghini evolution.

Lamborghini Huracán STO Time Chaser_111100 is "Opera Unica", a unique limited edition that brilliantly expresses the theme of IKEUCHI cybernetics and Lamborghini's historical 60 years, embracing the shared values of always being at the forefront of the times and breaking the rules of the past through creative and authentic expression. The influence of Lamborghini's heritage is evident in the explicit references to the racing colors of previous anniversary models and in the use of 111100, the binary code for the number 60, in the name itself.

Drawing inspiration from Lamborghini's rich heritage, IKEUCHI has used original parts from past anniversary models for these creations, such as Lamborghini Countach 25 years old, Lamborghini Diablo SE30, Lamborghini Murcielago 40 years old and Lamborghini Aventador LP-720-4 50 years. Combining these details and more, IKEUCHI has reinterpreted the Huracan STO in its signature futuristic, cyber-industrial style.

Davide Sfrekola, head of Japan Automobili Lamborghini, added:

“We are very pleased to enter into such a valuable partnership with IKEUCHI, which represents the future of Japan. From broken motherboards, plastics to electrical wires whimsically combined to create an apocalyptic cyberpunk aesthetic, it enhances and explores the connection and relationship between people and technology in a country so rich in millennial traditions and modern culture. There is a great passion for art in all its forms, which inevitably permeates even aspects of everyday life. For a brand that has enriched the land of colors, this collaboration will add further nuances to the recognition of Japan and Automobili Lamborghini.”

About the artist

IKEUCHI was born in 1990 in Tokyo. Graduated from the Faculty of Information Design of Tama Art University. For most of his school years he worked on plastic models. For his dissertation, he combined plastic models to create a hybrid diorama inspired by the idea that the inside of a computer, the object he is most familiar with, looks like a secret base. After receiving the Entertainment Excellence Award at the 17th Japan Media Arts Festival, he was invited to participate in Ars Electronica, the world's premier media arts event, and was also selected to create a visual advertising campaign for a well-known clothing brand. His works have received recognition both in Russia and abroad.

Photos: Lamborghini cars