Ford F-150 Lightning coming to Europe
Ford F-150 Lightning, the electric version of the legendary American best-selling pickup truck, will go to Europe. Ford chose Norway as the first countryin which the award-winning model makes its market debut outside the Americas.
F-150 Lightning Lariat Launch Edition
Customers in the world's most open EV marketplace will be the first outside the US and Canada to apply for limited quantities F-150 Lightning Lariat Launch Editionwhich is a consequence of the rapidly growing consumer interest in this country.
The F-150 Lightning is a unique combination of excellent on-road and off-road performance, ease of use and emission-free powertrain. It is ideal for work and outdoor activities in a country where difficult road conditions mean that about two-thirds of all new vehicles are equipped with all-wheel drive.
The policy of the Norwegian authorities is to introduce a commitment to sell only all-electric new cars and light commercial vehicles by 2025, and the culture of outdoor recreation - "friluftsliv" - is ingrained in the national mentality.
“In my 25 years at Ford, I have never seen the enthusiasm for a model and the need to drive our F-150 Lightning that I see in drivers today. Customers were literally knocking on my door, begging us to bring an electric pickup truck to Norway,” he said. Per Gunnar Berg, Managing Director of Ford Norway. “The F-150 Lightning is the perfect product for many Norwegian customers – like no other model that can satisfy our thirst for adventure while at the same time fitting in with our environmental philosophy.”
Ford has made a bet on electric mobility and announced last year that the brand's offering will include all-electric passenger cars from 2030, and a full range of all-electric commercial vehicles from 2035. In addition, Ford aims to be carbon neutral across all factories, logistics and direct suppliers in Europe by 2035.
The company is investing $50 billion worldwide to reach its annual goal of producing 2 million all-electric vehicles by 2026. Ford plans that more than half of its global production will be electric vehicles by 2030, and that Ford will achieve global carbon neutrality by 2050 at the latest.
Last month, Ford introduced the all-electric Explorer crossover to European buyers, one of ten electric models to be launched by the end of 2024. This group also includes the Mustang Mach-E, whose purchases in Norway account for as much as 22% of the model's total sales in Europe.
“No one is able to conquer new territory for electric vehicles like Ford,” he said. Martin Sander, General Manager, Ford Model e Europe. “Reliable and capable, like all the F-Series models that have topped the sales charts for decades, but packed with forward-thinking technology, the F-150 Lightning is the most thoughtful Ford F-150 we've ever built. It's also great proof that EV choices are helping our models earn the Ford badge more than ever before."
High power electrified drive performance
Nearly 200,000 customers booked the Ford F-150 Lightning ahead of its launch. last May before receiving immediate praise and recognition in the US. The F-150 Lightning, part of Ford's F-Series - America's best-selling pickup truck for 46 years, and also the best-selling SUV for 41 years - quickly became the best-selling electric pickup truck in the US.
The limited-edition vehicle for Norwegian customers will be built in the United States at the Rouge Electric Vehicle Center in Dearborn, which is expanding production capacity to a planned annual production of 150,000 F-150 Lightnings rolling off the assembly line in 2023.
Consumers in Norway are the world's biggest EV enthusiasts, already accounting for 21% of the country's 2.9 million vehicles. Nearly 80% of new passenger cars sold in Norway in 2022 were electric. In the case of commercial vehicles, it was 20%, but this figure is expected to reach 40% this year due to increased business demand and increased supply.
The F-150 Lightning, which is ideal for transporting ski equipment, fishing equipment or rafting boats in the wild, is also ideal for the needs of Norwegian companies, can travel up to 386 km (according to EPA) on a single charge without harmful emissions (according to EPA), also allows tow a trailer weighing 3493 kg and carry 805 kg of cargo.
The electric pickup is driven on both axles by a set of two electric motors, 458 hp and a torque of 1050 Nm.. It makes the car accelerate 0 to 100 km/h in less than 5 secondsand selectable driving modes of Normal, Sport, Off-Road and Tow/Haul increase confidence on various types of terrain.
New generation lithium-ion battery with a usable capacity of 98 kWh can be charged from 15 to 80% in 39 minutes with fast charging 150 kW DC – making it easy for customers to use the ever-growing network of Norwegian public charging stations, which already has 20,000 chargers, including 6,000 fast chargers.
F-150 Lightning as a mobile power source
One of the practical advantages of the F-150 Lightning is the ability to use its traction battery as a mobile power source. The Pro Power Onboard delivers up to 2.3 kW of electricity through electrical outlets and is ideal for powering power tools and digital devices in the workplace or while camping in off-grid environments.
With a capacity of 181 kg of luggage, the 400 liter Mega Power Frunk front rack is waterproof and water wicking, which is a very practical solution both at work and during trips to the countryside.
The cabin seats five passengers, whose journeys are facilitated by Ford's SYNC 4A infotainment system, controlled by a 15.5-inch digital center touchscreen, as well as Apple CarPlay and Android Auto, which connect wirelessly to smartphones. The 12-inch digital instrument cluster uses a customizable interface that allows the driver to program the information that is most important to him.
These systems also help owners get the most out of their pickup's transportation potential. The rear view camera makes it easy to access and hitch the trailer hitch. The onboard scale and intelligent hitch display the estimated body capacity and load distribution on the trailer on a central screen. Pro Trailer Backup Assist facilitates trailer hitch maneuvering by allowing the driver to monitor progress on a 15.5-inch touch screen and perform maneuvers with a dedicated controller.
F-150 Lightning Lariat Launch Editionintended for customers in Norway, exclusively available with the Super Crew Cab body in attractive Antimatter Blue metallic body color, which highlights the unique body material - military grade aluminum alloy, which reduces the weight of the car, improves its energy efficiency and economy. economy while driving.
“Everything we've learned in nearly half a century of building America's best-selling pickup has helped us make the F-150 Lightning the truck of the future. The Lightning team is honored that customers near and far are demanding this vehicle!” - He said Darren Palmer, Vice President, Electric Vehicle Programs, Ford Model e. “Ingenuity shines inside and out of this pickup truck. I highly recommend our future Norwegian customers to try this model on all their off-road adventures.”
Source: Ford
