Mercedes-Maybach Haute Voiture Concept

An individual creation made from noble materials and handcrafted with the highest craftsmanship – Mercedes-Maybach, inspired by haute couture, is expanding its range with an exclusive special limited edition model.

Mercedes-Maybach Haute Voiture

The Mercedes-Maybach Haute Voiture pre-production concept combines the brand's typical aesthetics and craftsmanship with unique color and material combinations inspired by the world of fashion; intense marine blue contrasts here with light shimmering pink and noble crystal white. Refined nappa leather is combined with high-quality bouclé fabric and extremely stylish decorative elements. Following the principle of limited haute couture collections, the Concept Mercedes-Maybach Haute Voiture marks a new era of exclusivity based on the brand's tradition. The model will hit the market in a strictly limited edition in early 2023.

“The color and design of the Mercedes-Maybach Haute Voiture concept is completely innovative. We combine the art of haute couture and the art of automotive design at the highest level, creating something completely new, a true example of excellence - Icon of Excellence,” said Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG. “The Mercedes-Maybach Haute Voiture Concept embodies our style of sensuous expression in a new and different way. It combines beauty and amazing, extraordinary details that affect all the senses.

“The Mercedes-Maybach Haute Voiture Concept is a concrete preview of an all-new, very exclusive limited edition model. The Mercedes-Maybach brand has always been recognized as a pioneer in the definition of luxury, elegant style and status. Maybach customers are looking for something special, and the brand strives to exceed their expectations. With the Mercedes-Maybach Haute Voiture special model, we fulfill our ambition to become a leader in the high-end segment and to connect the world of fashion with the automotive industry. The result is the absolute pinnacle of sophisticated luxury,” said Daniel Leskow, CEO of Mercedes-Maybach.

The exterior of this concept car is characterized by an extremely exclusive two-tone paint job: the top and typical Maybach forged wheels are finished in Sailing Blue deep blue, while the bottom and sides shine in a light, shimmering pink. Sensual colors set the scene for a real attraction on the catwalk of automotive fashion - the interior of the car.

Individual interior inspired by haute couture

The combination of impeccable craftsmanship, high-quality materials and extraordinary details creates a new level of exclusivity. The colors and choice of materials belong to the world of haute couture. The mesmerizing contrast of the radiant white and deep blue of the sailing sea creates a sensual yet technically modern atmosphere. The seats, armrests, lower instrument panel, steering wheel and headlining are finished in crystal white nappa leather. Another highlight is the large white chrome trim on the dashboard with flowing rose gold lines. Stylishly framed by a rose gold pilaster, it highlights the exclusive luxury of the Mercedes-Maybach Haute Voiture Concept.

The user will find additional rose gold accents on the center console and on the Mercedes-Maybach badge at the rear. The bright and light style of the interior is diluted with sea blue nappa leather on the window frames and body edges. A special detail is the light gray stylized star pattern imprinted on the leather of the instrument panel, doors, headrests and headlining. It shows the perfect combination of traditional material with modern technology. The extravagance of the Mercedes-Maybach Haute Voiture concept is further emphasized by the white faux fur used in the door pockets, floor mats and car cushion.

Another striking contrast is created by the combination of white and blue leather in the spacious rear area, equipped with two single seats. Inspired by haute couture, high-quality bouclé fabric in blue, beige, pink and gold wraps around the rear passengers and curves all the way to the door. It is also discreetly present in other areas of the interior, such as on the seats and cushion.

MBUX visualizes runway glamor

The refined exclusivity of the interior is complemented by the MBUX infotainment system, which visualizes a catwalk atmosphere with various shimmering rose gold accents. The main button, which is always visible on the display, is discreetly highlighted by a rose gold bezel and the Mercedes-Maybach logo. In the profile selection menu, the driver is greeted with a staging with a magnolia flower and shimmering particles.

When creating their avatar in Haute Voiture, the driver can choose from twelve different avatars, adorned with fine accessories and dressed elegantly, such as in a tuxedo, tailcoat or evening dress. The process of loading a personal profile is accompanied by a mesmerizing animation of sparkling particles and the Maybach logo. Glossy glitter clouds move thematically across the main screen and subsequent menu windows, complemented by subtle, eye-catching accents that digitally decorate the Mercedes-Maybach Haute Voiture Concept.

Exclusive bag and outfits made from original materials used in the Mercedes-Maybach Haute Voiture concept.

In addition to the Concept Mercedes-Maybach Haute Voiture, the designers have developed a barrel bag in various sizes and two sets of clothing, handcrafted from original materials used in the car's interior. They highlight the link between Mercedes-Maybach Haute Voiture and haute couture and enhance the overall impression of luxury. The bag is a unique combination of nappa leather and bouclé fabric. The outfits combine this extravagant material with various fashionable materials in an extremely effective way.

Attractive bouclé fabric is used to create a suit consisting of a fitted jacket and a short A-line skirt. The outfit is complemented by a delicate lace dress inspired by the interior design of the concept model and its contrasting materials. The second outfit consists of a modern top with a stand-up collar, also made of bouclé fabric. Everything is complemented by a long skirt with a train.

Photo: Mercedes-Benz