Volvo's new EX30 electric SUV: a small car with big potential

Sometimes the first impression doesn't tell us everything. Yes, the new Volvo EX30 is by far the smallest SUV from the Swedish marque. And it has an attractive price. But despite its small size, it could have a huge impact on the company's growth, opening up one of Volvo's biggest business opportunities in the coming years.

New electric SUV Volvo EX30

Volvo EX30 is now available for order in some markets, is an important turning point in the transformation the manufacturer is now undergoing. Volvo expects half of its current global sales to come from all-electric vehicles and an operating margin of 8-10%. By 2030, it is planned to sell only fully electric models.

Volvo expects the EX30 to become one of its top selling models in the coming years and with the Volvo EX30 it is entering a new and rapidly growing model segment. Demand for premium small electric SUVs is growing worldwide. For example, many people living in the city are looking for a car that will provide them with comfort and allow them to travel to work and move around their agglomerations. A car of this size and performance fits perfectly into their lifestyle.

The EX30 is designed to be as safe as you would expect from a Volvo. We mean protecting both the driver and other people in the bustle of the city. The Volvo EX30 debuts a new safety feature that detects cyclists to prevent accidents with the door open. The system warns the driver when he is about to open the door in front of an approaching cyclist, scooter or jogger. State of the art safety technology once again demonstrates how we have applied our high safety standards to the EX30.

The EX30 is a capable and efficient SUV built from the ground up with electric drive in mind. It is equipped with all the necessary advanced security technologies. In combination with attractive starting price around 36,000 euros (Polish prices to be announced shortly on the Volvo Car Poland website) this means customers get a premium all-electric SUV at a price similar to its internal combustion engine counterparts.

As if that weren't enough, preliminary analysis data from two markets shows that the total cost of ownership is now lower than any other all-electric Volvo car and well ahead of competitors in the small electric SUV segment.

“We know that price and cost of ownership is still one of the biggest concerns when people are thinking about switching to an electric vehicle,” he said. Jim Rowan, President of Volvo Cars. “With the Volvo EX30, our goal is to bring high-quality all-electric mobility to a much wider audience, helping to accelerate the transition to full electrification that our industry and society needs.”

How do you want

Thanks to its compact size, smart technology and various available configurations, the Volvo EX30 is suitable for a wide range of customers, each with their own preferences, needs and lifestyles. The same flexibility and convenience is reflected in the way the new model's sales pitch is structured. It has been designed with comfort and freedom of choice in mind. The recipient decides how he wants to access the Volvo EX30: for example, through direct ownership, leasing or subscription.

Care by Volvo's subscription offering has been very successful in recent years, not least because it provides customers with price flexibility and predictability. The same level of transparency is offered in the EX30:

"We deeply believe that EX30 subscription form starting from 599 euros per month will make this vehicle an attractive choice for many customers, not just existing ones. This is a car made for people new to the Volvo brand,” he said. Bjorn Annuall, our commercial director and deputy president. "This will enable us to build new relationships with clients and increase their base in the near future."

Hassle-free customer service

“Care by Volvo subscription packages are part of our ever-growing online offering. We have focused on developing a simple, intuitive and hassle-free buying process through our flagship online sales platform volvocars.com. Transparent prices with no hidden fees and a clear offer make ordering the new Volvo EX30 very easy.”

“This online sales process reflects our commitment to creating the best customer experience through a seamless convergence of online and offline channels. Whether you visit one of our retail stores, walk into one of our city studios, visit our website or use the Volvo Cars app, everyone should have the same positive experience and first-class service.”

This year, the UK will be the first market where Volvo will move to a fully integrated online sales model with a physical pickup later this year. But the Volvo EX30 will also be available online in other selected markets.

From today, the Volvo EX30 can be ordered throughout Europe. and other selected markets. In the US, customers can pre-order, while order books in other markets will open at a later date.

Third party total cost of ownership calculations based on 36 months and 60,000 km of single core EX30 engine in the German and French markets. The manufacturer expects similar results in other markets.

Source: Volvo