At this year's CES in Las Vegas, FCA is showcasing its latest electrification, user experience (UX) and Uconnect connectivity technologies in a visual and physical exhibition, paying tribute to the company's history and tradition of innovation.
Since the introduction of the first car radio nearly 100 years ago, automotive innovators have been working to bring more and more technology into the cabin. FCA customers love and are loyal to the company's brands in part also because of their history, and since CES is an electronics event, FCA decided to combine the two in an exhibition area that combines tradition and technology to meet rising expectations. car buyers.
Electric vehicles, communications and autonomous vehicles are currently top topics in the automotive industry. FCA's approach to visual and physical stimulation at CES confirms the company's interest in ever-changing technology while respecting the company's history.
Jeep Wrangler, Renegade and Compass 4xe models
Jeep is unveiling three models with plug-in hybrid technology at CES. This is the first step in Jeep's electrification lineup, allowing the brand to offer electrified versions of all models by 2022. All electrified Jeep vehicles will feature the new Jeep 4xe badge.
Electrification, which includes the upcoming uncompromising Jeep 4xe vehicles, is expected to modernize the Jeep brand, solidifying its leadership in advanced environmentally friendly technology. Jeep electric vehicles will be the most efficient and responsible vehicles. They will provide a better open-top ride, more relaxed and quiet, and take performance, 4x4 capability and rider safety to the next level. With more torque and instant engine response, Jeep electric vehicles will bring even more driving fun on the road and even more off-road capability. Additional information about this year's debutants Jeep Wrangler, Compass and Renegade 4xe will be available at the Geneva, New York and Beijing auto shows.
Jeep 4×4 Adventure VR Experience
For nearly 80 years, Jeep has been the leader in 4×4 drive capability. Getting into the electrification zone is a natural course of things. CES attendees will have the unique opportunity to see the Jeep Wrangler 4xe, Jeep Compass 4xe and Jeep Renegade 4xe. All three vehicles are part of FCA's commitment to bring more than 30 electrified models to the global market by 2022. Visitors wishing to embark on a simulated 4×4 journey will be able to drive the new Jeep 4×4 Adventure VR Experience. In Moab, Utah, one of the most popular destinations for Jeep owners, members will be able to take the infamous Hell's Revenge Tour. The route will be divided into sections of varying difficulty - from medium to difficult. As an added bonus, the virtual software assets will offer the driver a glimpse of the new Jeep Wrangler 4xe, allowing attendees to experience the most advanced Jeep Wrangler the company has ever built.
The immersive virtual experience of the Jeep Wrangler Rubicon is based on four hydraulic cylinders, one for each wheel, that respond to input from wheel positions recorded on the real road. The hydraulic system pushes the Wrangler's suspensions to match the driver's movements when negotiating an obstacle or climbing a slope. Inside the car, participants in special virtual reality glasses will be able to immerse themselves in the real scenery of the Hell's Revenge route. Each time participants complete part of the route, their scores will be recorded and converted into points, and the virtual Trail Rated emblem can be viewed in real time on the Jeep Adventure app. Participants can track their scores and compare them with other Jeep 4×4 Adventure VR Experience participants. During all subsequent fairs or international events, the module will be constantly enriched with additional off-road routes to provide participants with a wide range of Jeep-badged 4×4 adventures in a variety of conditions.
UX has recorded significant growth in development and innovation in the automotive industry. Six double-sided screens will be installed at the FCA Exhibition Center to showcase the award-winning Uconnect system, a great all-in-one base for developing new services. The system, which used to be only a radio, now performs more and more functions, becomes richer in content and personalized. Tailored to specific brand and model requirements, it becomes an important reason to buy – about half of new car buyers are motivated by access to advanced technology.
Airflow Vision concept car
Airflow Vision is a concept vehicle with a unique design that marks a new generation of premium vehicles and a new user experience (UX) that takes into account the interaction between the driver and passengers using advanced technologies. This creative concept car was created for customers with an active lifestyle who loves to travel in "first class" that offers the perfect balance between modern technology and comfort.
The user experience (UX) plays a significant role in the cabin, so the interior of the car has an emotional design, thanks to layered, contrasting graphics and thoughtful details that give it a simple yet sophisticated look. Applying depth, hierarchy, consistency, and readability rules allows the user to display and interact with the interface in a safe and intuitive way.
Using a menu-driven format, screens can be personalized, simplified and grouped according to individual needs and interests. Thanks to the multi-screen preview, the user can access the necessary information and determine how it is displayed. The displayed information can be shared with other passengers by swiping the screen, allowing each of them to experience extraordinary emotions. Personalization is critical, whether you're a driver or a passenger.
The simple, modern and spacious cabin, accentuated by a bright and relaxing color palette, makes passengers feel “at home”, offering an incredible travel experience. Thanks to the flat floor and dimensions of the Chrysler Pacifica PHEV, the car offers all travelers a spacious and comfortable cabin, finished with elegant materials such as leather and suede. The seats, featuring an extremely slim design on a solid base, increase comfort and provide more legroom, back room and personal belongings for each passenger. Functional and atmospheric lighting allows the driver and passengers to create a personalized haven.
The exterior of the Airflow Vision concept car offers new proportions in an elegant and simple style that points the way to the premium design of the future. The Airflow Vision has a sporty profile, long wheelbase, sleek lines and a wide design that emphasizes its aggressive and elegant character. Simplified to a pure form of artistic expression, Airflow Vision resembles a muscular body that merges with the wheels as it moves, forming a single whole. The wheels are inspired by the mechanical elements of an electric motor and give the impression of a clockwork.
The crystallized textures seen in the car emphasize the sense of precision and interpenetration of the body and interior. Crystalline LED lighting flows smoothly through the entire body, emphasizing its dominant presence. The unique look of the Airflow Vision Concept is complemented by an Arctic White bodywork combined with a Celestial Blue chassis to create a sense of calm and relaxation.
Concept Fiat Centoventi
First unveiled at the Geneva Motor Show last year, the innovative Fiat Centoventi Concept will make its North American debut at CES 2020.
This concept car, prepared to celebrate the 120th anniversary of the Fiat brand, perfectly expresses the Italian brand's vision of mass electric mobility in the near future.
The Fiat Concept Centoventi revolutionizes the idea of electric mobility based on personalized solutions: it is essentially a blank canvas, full of possibilities, that can be painted according to the tastes and needs of the customer at any time and day without the limits of customization. at the specific time of purchase. Manufactured in one body color, which can be "painted" using the "4U" program; The buyer can choose from 4 types of roof, 4 bumpers, 4 types of hubcaps and 4 external linings.
Interior elements, from the instrument cluster to storage boxes, from seats to child seat anchors, are designed in a plug and play configuration and can be installed by the customer on a special dashboard with small holes.
The innovative modular battery architecture allows ranges to be individually adjusted from 96 km (60 miles) to 482 km (300 miles) to suit any need, offering the perfect solution for city dwellers or weekend trips to the mountains or the sea.
One of the strengths of this concept car is that owners no longer have to wait for new special editions or facelifts, as they can "change" their car at any time. In addition, the Fiat Concept Centoventi sets another standard for cars by becoming a true social media tool with its modern tailgate display.
The vehicle has been designed with other users in mind and new forms of urban mobility. On the dashboard, in front of the outward-facing windshield, there is a small display that displays messages such as: busy, free, paid parking, etc .; in addition, a second innovative display can be installed in the large tailgate, allowing the Fiat Concept Centoventi to go beyond the concept of connectivity and become a true social media tool where messages can be shared with the outside world.
When the car is in motion, for obvious safety reasons, the display will only show the Fiat logo, but when stopped, the driver will be able to switch to messenger mode.
FCA at CES
The FCA booth at CES is located in the main exhibition hall of the Las Vegas Convention Center and spans more than 550 m2, offering visitors a unique exhibit that combines knowledge, commitment and entertainment. In the center of the exhibition space is a rotating platform. As the nearly 12-meter structure rotates like a giant spinning plate, product images slide before the public's eyes like a digital story displayed on the amazing HoloGauze screen, celebrating the Group's history and technological innovation. brands. At the top, a cone-shaped LED-backlit screen displays photos taken from a bird's eye view.